Author: Thaarani S, Sathyabama Institute of Science and Technology
To the Point
Effective from July 1, 2025, the Tamil Nadu Real Estate Regulatory Authority (TNRERA) has rolled out rigorous advertising norms designed to eliminate deceptive promotional practices in the real estate sector. The revised framework obligates developers and promoters to make full and accurate disclosures in all advertisements. This includes the mandatory inclusion of the RERA registration number, scannable QR codes linked to registration details, and factual project-specific information.
The reforms explicitly bar vague disclaimers such as “terms and conditions apply” and prohibit exaggerated claims like “100+ amenities” unless supported by verifiable documentation. Moreover, any claims regarding the proximity of landmarks must be based on the most frequently used travel route and must avoid referencing travel time, which can vary. Projects exempted from registration under RERA—such as those completed before May 1, 2017—are now required to declare their exemption status and rationale transparently in all promotional materials.
Use of Legal Terminology
The Real Estate (Regulation and Development) Act, 2016 (RERA) was enacted with the objective of promoting accountability, transparency, and efficiency within India’s real estate industry. The legislation outlines the responsibilities of promoters and provides comprehensive guidelines for marketing and advertisement standards, particularly to safeguard homebuyers’ interests.
Under Section 2(zk) of the Act, the term “promoter” encompasses not only builders and developers but also any individual or entity that constructs, develops, or converts properties for sale. This includes contractors, colonisers, and even public authorities engaged in real estate development.
Further, Section 2(b) defines “advertisement” to include any form of communication—digital or print—used to promote a real estate project, including brochures, leaflets, and other similar content.
In accordance with TNRERA’s 2018 regulations (as amended), developers must now include:
1. The RERA project registration number.
2. A scannable QR code as per Form ‘C’.
3. The TNRERA official website.
4. The project’s exact approved location.
5. Full promoter contact details, including office address and phone/email.
These disclosures are part of the broader compliance framework outlined in the General Regulations, 2018, particularly under Regulation 8(3), as modified by Proc. No. TNRERA/A3/2253/2025, authorized by Chairperson Shiv Das Meena. Non-compliance with these obligations attracts penalties under Sections 61 and 63 of the Act.
Abstract
Tamil Nadu’s real estate ecosystem is undergoing a transformative shift with the introduction of TNRERA’s 2025 advertising reforms. These reforms, grounded in the Real Estate (Regulation and Development) Act, 2016, are aimed at eliminating dishonest and ambiguous marketing strategies. By mandating full transparency in advertisements, TNRERA seeks to protect the rights of homebuyers while also fostering trust in the housing market. The changes, notified through specific regulatory amendments, carry statutory authority and impose stringent requirements for disclosures and accuracy in promotional materials.
Relevant Case Law
Although there is no precedent directly interpreting TNRERA’s 2025 advertising rules, the following landmark judgments emphasize the need for transparency and equitable practices in the real estate sector:
– Pioneer Urban Land and Infrastructure Ltd. v. Union of India, (2019) 8 SCC 416
The Supreme Court upheld the constitutional validity of RERA, underscoring the law’s intent to enhance consumer protection.
– DLF Ltd. v. Competition Commission of India, (2015) 3 SCC 803
The Court recognized the imbalance in contractual bargaining power between developers and homebuyers, reinforcing the importance of fair advertising and business conduct.
Conclusion
The 2025 reforms introduced by TNRERA signal a critical evolution in regulatory oversight of real estate advertising in Tamil Nadu. These measures are a direct response to growing concerns over misleading promotions and are meant to standardize transparency and factual integrity. For promoters, these regulations are not merely legal requirements but essential tools for ethical business operations. For buyers, they represent a stronger safety net against misinformation and unfair trade practices. The reforms are firmly embedded within the legal framework of RERA and backed by enforceable penalties, marking a new chapter in consumer-centric real estate governance.
FAQS
Q1. What details must be included in real estate advertisements under TNRERA 2025 rules?
A1. Ads must clearly display the project’s RERA registration number, a QR code (Form-C), TNRERA’s website link, the precise project location, and complete promoter contact information. Vague phrases and unverifiable claims are not allowed.
Q2. Do these guidelines apply to all real estate projects in Tamil Nadu?
A2. Yes, except for projects explicitly exempted under the RERA Act. However, even exempted projects must declare their exemption with justification.
Q3. What are the legal consequences of violating these advertising standards?
A3. Non-compliance can lead to regulatory penalties, including fines. Media outlets that publish such advertisements may also be held liable.
Q4. How can a potential homebuyer verify project information?
A4. Buyers can scan the QR code included in the advertisement or visit the official TNRERA website to check registration details and compliance status.
Q5. What should developers do for RERA-exempt projects?
A5. They must transparently mention the exemption and the reason in all promotional materials to avoid misleading prospective buyers.